# What is a CEX

A CEX (Centralized Exchange) is a crypto trading platform run by a company that acts as an intermediary between buyers and sellers.\
It manages users’ accounts, wallets, and order matching to make trading fast and convenient.

When you trade on a CEX like Binance, Bybit, Bitget, KuCoin, MEXC, Coinbase, or Crypto.com, the exchange handles your trades for you — similar to how a bank processes transactions for its customers.

CEXs are popular because they offer high liquidity, advanced trading tools, and easy access for most users, though your assets are technically held by the exchange while you trade.

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### How It Works with Cede Hub

While CEXs provide the trading infrastructure, Cede Hub builds on top of it to make campaigns organization and participation easy and rewarding.


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